Case study : Industrials expansion in emerging markets
Our client was a German industrial company, focused on the steel segment with plans to expand into neighboring emerging markets to capture growth.
The client hired You & Me to determine its expansion strategy. During the engagement, we identified greenfield and brownfield sites to develop a manufacturing base in the Russian Federation. Our team coordinated with local government offices to provide support for the project, established local subsidiaries, and recruited executive personnel to lead the manufacturing operation. We provided critical support throughout a tender process, short-listing EPC vendors for the construction of a world-class manufacturing site in the region.
Working closely with our client, we were able to ensure their successful market entry into the region.